HOW IMPORTANT IS YOUR COMPANY?
Who will miss you if you close? Who are you relevant to? The products and services that you currently offer to your customers, are they easily found with other providers?
A differentiated Strategy is the means to make yourself relevant to your customers.
Strategy: the creation of a unique, valuable and sustainable position, through carrying out a unique set of activities.
YOUR STRATEGY MUST BE UNIQUE
A company competes in its industry to win customers.
The company decides which customers to serve, and the customers decide which company to buy from. And they will usually buy from whoever best meets their needs; who offers the best value proposition.
The company must know very well the needs of its customers, decide which of those needs it is going to satisfy and prepare a unique value proposition that favorably distinguishes it from what its competitors offer .
ANY STRATEGIC CHOICE YOU MAKE INVOLVES
- Carefully choose the clients you will serve.
- Focus on serving the chosen customers.
- Do a different set of activities.
- Avoid trying to be everything to everyone.
- Focus, focus, focus, …
IT FOR STRATEGIC SUPPORT
At Next Systems de México we support you through information technology, so that those unique strategic activities that you need to carry out to create and maintain your unique and valuable position, are executed in the most efficient way.